Get to the Forefront of the Customer Mind: Make the most of your Web site with Search Engine Optimization
Pittsburgh Athletic Association
Times: 7:30 - 10:30 a.m.
4215 5th Avenue
So many businesses are vying for the attention of the customer online that having an attractive Web site is not enough. Program leader Kristopher Jones, an industry pioneer and president and CEO of Pepperjam Internet marketing agency, will lead this powerful program guaranteed to increase the quality of your Web leads resulting in higher sales and better brand awareness. Learn to use search engines to pre-select customers and drive targeted traffic to your site; effectively build your brand as an industry authority; and gain higher organic placement through strategic link building.
Search Engine Optimization
Saint Vincent College
Latrobe , PA
300 Fraser Purchase Road
Latrobe , PA
Is your link #1 or #200 in a Global Search Many people never view past the first few pages of a search. Learn how to be on one of those pages and increase your visibility through search engine results. Join Joe Polk, Senior Technical Specialist with the Pennsylvania Technical Assistance Program (PennTAP), and learn the importance of keywords, content, word placement, web layout, HTML tags and META tags - hidden information placed in a web page that is often used in search engines to classify content about your web page. Includes continental breakfast. CPE CREDITS: 3 - Other